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网络营销u2

2022-11-15 22:03:51.226.0.10533

网络营销u2 在线考试 答题题目
1、 Which of the following is a goal-oriented focus of strategic planning? ‎
  • A、financial growth
  • B、competitive position
  • C、geographic expansion
  • D、all of the above


  • 2、 E-marketing is capable of which of the following?
  • A、increasing benefits for customers
  • B、decreasing costs for customers and the firm
  • C、increasing the revenues of the firm
  • D、all of the above


  • 3、 The various levels of organizational commitment to e-business include all of the following, except ________.
  • A、activity
  • B、business policy
  • C、enterprise
  • D、pure play


  • 4、 The costs associated with the organization’s value proposition are ________
  • A、monetary
  • B、energy
  • C、psychic
  • D、all of the above


  • 5、 Which of the following is not a viable competitive position for a firm within its given industry?
  • A、industry leader
  • B、price leader
  • C、quality leader
  • D、business model


  • 6、 Which of the following is not one of the four appropriate rationales for choosing the objectives of a strategic plan?
  • A、strategic justification
  • B、operational justification
  • C、echnical justification
  • D、final justification


  • 7、 Important elements of value include all of the following except ________. ‎
  • A、customer’s perception of product benefits
  • B、company’s perception of product costs
  • C、brand name
  • D、customer support


  • 8、 Which of the following processes is unlikely to be carried out at the activity level of e-business commitment? ​
  • A、community building
  • B、online purchasing
  • C、e-mail
  • D、online advertising


  • 9、 Which of the following is not an activity which is likely to be practiced at the business process level of e-business commitment?
  • A、customer relationship management
  • B、knowledge management
  • C、ERP
  • D、direct selling


  • 10、 Database marketing and customer relationship management (CRM) occur
  • A、at the activity level of the e-business model
  • B、at the business process level of the e-business model
  • C、at the enterprise level of the e-business model
  • D、none of the above


  • 11、(判断题) In order to determine whether a business model is an appropriate fit for a given firm, it is important to consider connected activities and price. ‎
  • A、正确
  • B、错误


  • 12、(判断题) All e-business models are internet business models.
  • A、正确
  • B、错误


  • 13、(判断题) Customer relationship management focuses only on retaining existing individual customers.
  • A、正确
  • B、错误


  • 14、(判断题) An e-business model is a method by which the organization sustains itself in the long term using information technology.
  • A、正确
  • B、错误


  • 15、(判断题) Information technology always lowers costs to business stakeholders.
  • A、正确
  • B、错误


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