网络营销题目 在线考试 答题题目
1、 E-marketing affects traditional marketing in which of the following ways?
2、 ________ is the subset of e-business focused on transactions.
3、 ________ is the subset of e-business focused on communication .
4、 As consumers become more demanding, the internet is a good way to deliver customer value because ________.
5、 Intellectual capital includes all of the following , except ________.
6、 Convenient, quick access to digital information has the ability to transform all of the following except ________.
7、 Which of the following outcomes has been cited as a negative one in terms of the world becoming a globally networked world?
8、(判断题) E-marketing refers to the result of information technology applied to traditional marketing.
9、(判断题) The internet provides individual users abilities to access information, entertainment, and communication.
10、(判断题) The term blog refers to online diaries, or journals, that are updated and shared on Web pages.
11、(判断题) The problems of spam(垃圾邮件), online fraud, and computer viruses have slowed the positive impact of e-marketing practices.
12、(判断题) Electronic marketing relies solely upon Web-based technology.
13、(判断题) The internet has shifted power from sellers to buyers.
14、(判断题) Co-creation occurs when consumers /users help marketers develop products or promotional materials.
15、(判断题) Individuals can be both users and content providers on the internet.
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