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网络营销题目

2022-11-15 21:45:03.226.0.10528

网络营销题目 在线考试 答题题目
1、 E-marketing affects traditional marketing in which of the following ways?
  • A、increases efficiency of traditional marketing functions
  • B、technologically transforms marketing strategies
  • C、decreases the reach of marketing campaigns
  • D、both A and B


  • 2、 ​________ is the subset of e-business focused on transactions.
  • A、E-commerce
  • B、E-marketing
  • C、Digital technology
  • D、ESP


  • 3、 ‏________ is the subset of e-business focused on communication .
  • A、E-commerce
  • B、E-marketing
  • C、Digital technology
  • D、ESP


  • 4、 As consumers become more demanding, the internet is a good way to deliver customer value because ________. ‍
  • A、most products on the internet are cheaper than on other marketing channels
  • B、broadband allows marketers to put more cookies on computers
  • C、marketers can send e-mail messages to millions of customers in an instant
  • D、customers gain access to information and entertainment on demand


  • 5、 Intellectual capital includes all of the following , except ________.
  • A、imagination
  • B、creativity
  • C、entrepreneurship
  • D、money


  • 6、 Convenient, quick access to digital information has the ability to transform all of the following except ________. ‍
  • A、individuals
  • B、ecosystems
  • C、societies
  • D、businesses


  • 7、 Which of the following outcomes has been cited as a negative one in terms of the world becoming a globally networked world?
  • A、growing class divisions due to digital divide
  • B、removing cultural differences
  • C、the problem of spam, online fraud, and computer viruses
  • D、all of the above


  • 8、(判断题) E-marketing refers to the result of information technology applied to traditional marketing.
  • A、正确
  • B、错误


  • 9、(判断题) The internet provides individual users abilities to access information, entertainment, and communication.
  • A、正确
  • B、错误


  • 10、(判断题) The term blog refers to online diaries, or journals, that are updated and shared on Web pages.
  • A、正确
  • B、错误


  • 11、(判断题) The problems of spam(垃圾邮件), online fraud, and computer viruses have slowed the positive impact of e-marketing practices.
  • A、正确
  • B、错误


  • 12、(判断题) Electronic marketing relies solely upon Web-based technology.
  • A、正确
  • B、错误


  • 13、(判断题) The internet has shifted power from sellers to buyers.
  • A、正确
  • B、错误


  • 14、(判断题) Co-creation occurs when consumers /users help marketers develop products or promotional materials.
  • A、正确
  • B、错误


  • 15、(判断题) Individuals can be both users and content providers on the internet.
  • A、正确
  • B、错误


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